This week's Page Turner

Hello Reader.

You know that feeling when something finally clicks?

Kelly had that moment while reading Million Dollar Weekend. Somewhere between the chapters on bold action and testing fast, she realized something simple but powerful: the word “member” didn’t feel right for her audience.

That one shift changed everything.

“Student” felt more aligned with how she saw her audience. It made her offers clearer. More intentional. And way more inviting.

It also got us both thinking: how many words in our business feel off… and we just keep using them anyway?

​In Episode 404, we talk about that exact idea. How the language we use without thinking—and how swapping out a single word can make your offers feel better and land better.

If something in your business has felt “off,” this might be the tweak you’ve been looking for.

🎧 Listen to the episode​

Talk soon,
Joelene + Kelly

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