Have You Ever Sold It Before You Built It?
Reader Roundtable: What's Your Take?Let’s talk about that "Oh, what have I done?" moment in business—when you put your offer out there before it was polished, packaged, or even fully built. We’ve been there. It’s equal parts terrifying and exhilarating… like sending a party invite before you’ve cleaned your house (or in Joelene's case figured out if she actually wants a party). Pre-selling: brilliant way to validate—or a fast track to overwhelm? We want to hear it all. The wins. The flops. The “I can’t believe I did that but I’m glad I did.” Or maybe, “I’ll never do that again.”
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