Have You Ever Sold It Before You Built It?
5 days ago • 1 min readReader Roundtable: What's Your Take? Let’s talk about that "Oh, what have I done?" moment in business—when you put your offer out there before it was polished, packaged, or even fully built. We’ve been there. It’s equal parts terrifying and exhilarating… like sending a party invite before you’ve cleaned your house (or in Joelene's case figured out if she actually wants a party). Have you ever launched something before it was ready? Pre-selling: brilliant way to validate—or a fast track to...
READ POST“Sell it before you build it.”
9 days ago • 1 min readThis week's Page Turner Good morning, Joelene here! Early in my business, I bought into the advice: “Sell it before you build it.” It sounded efficient. Strategic. But in reality? It left me feeling disconnected from the people I actually wanted to help. If you haven't listened to our latest episode of the podcast, we covered that topic with Million Dollar Weekend by Noah Kagan—and how it reframed what pre-selling can look like when it’s built on trust, not pressure. Turns out, you can...
READ POSTWhat if you're building something no one wants?
16 days ago • 1 min readThis week's Page Turner Hi Reader. This month on the STC Podcast, we dug into Million Dollar Weekend by Noah Kagan—and let me just say, it surprised me. When I picked it, I assumed it’d be another “make 6-figures in 2 days” gimmick. 🙄 But what I found was a reminder I didn’t know I needed: Just because you know your audience doesn’t mean you don’t need to check in with them. Kagan’s big point? Validate your idea with your people before you pour your heart and time into it. I felt that. We...
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