Will It Fly? by Pat Flynn

Will It Fly? by Pat Flynn: Why Every Serial Pivot Needs This Book

If you’ve ever built something in your business only to wonder, “Was this even the right move?”, Pat Flynn’s Will It Fly? is the book you didn’t know you needed—until now.

The Right Book at the Right Time

Let’s get something out of the way: Will It Fly? isn’t Pat Flynn’s newest book (that would be Lean Learning). But this book? It landed in our laps at just the right moment. As we’ve said before- that seems to always be the way. Often enough a book doesn’t hit you until you’re ready for it—and then it lands like lightning.

That’s what happened with this one.

In the same season that we explored Noah Kagan’s Million Dollar Weekend, Will It Fly? showed up on our radar. And wouldn’t you know it? They’re very similar—each offering frameworks to test ideas, validate business plans, and make sure your next “big thing” doesn’t fall flat.

The Magic of the Airport Test

At the start of Will It Fly?, Flynn introduces what he calls the “Airport Test.” The Airport Test is a simple goal-setting exercise where you define what success looks like in four key areas of your life—like Family, Work, Money, and Health. You craft specific, time-bound, and emotionally resonant goals as if you’re explaining them to a stranger at an airport bar.

This isn’t just another fluffy journaling prompt. The exercise is designed to give you clarity before you create—so you don’t end up scaling the wrong mountain.

Why This Isn’t Just for Beginners

Maybe you’re not “just starting out.” Maybe you’ve already launched your idea, grown your list, even had some wins… but you’re feeling the itch to pivot. Again.

That’s exactly who this book is for. The serial pivoters. The idea-rich, validation-poor entrepreneurs who are three offers deep and still not sure if any of them are “it.”

If that’s you (it’s been us), this book is your new best friend.

From Insight to Action (With Bonus Content)

One of the things we love most about Pat Flynn? He doesn’t just teach. He equips.

With Will It Fly?, you’re not just getting a book—you’re getting a free companion course packed with downloadable templates, video extras, and visuals that make the concepts stick. There’s even a Google Sheet to guide you through his idea-validation framework.

This isn’t a “read it and forget it” kind of book. It’s a workbook. A roadmap. And if you follow it, it works.

From Webinar to Breakthrough

One of our favourite moments this month? Kelly had the opportunity to ask Pat Flynn a live question during a webinar hosted by Kit. The topic: pivoting your email strategy without losing your audience.

Pat’s answer? Pure gold. He reminded her that unsubscribes aren’t a bad thing—they’re clarity. That shifting your offer is part of growing, not a betrayal of your audience. That the people who are still meant to be with you? They’ll love the new direction.

That advice lit a fire under Kelly—and she acted on it. With great results, already

Why Will It Fly? Belongs on Your Shelf

Whether you’re launching your first idea or vetting your fifth, Will It Fly? gives you the structure to move forward with confidence. It’s not about chasing shiny objects. It’s about clarity, connection, and building something that lasts.

And if you’re thinking, “That sounds like a lot of work,” you’re right. Because it is-but it’s the kind of work that saves you even more work later. As we like to say: clarity now, or chaos later.

Want to Go Deeper?

We’re thinking about launching a book club around Save the Cat, another storytelling classic Pat Flynn mentioned during the webinar that’s perfect for business owners who want to write better and more compelling content.

Interested? Reply to our newsletter or drop a comment on Spotify that says “I want to save the cat!” and we’ll add you to the early list. (Not on our email list yet? Scroll down and sign up—there’s lots more where this came from.)

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Kelly & Joelene

Episode 407: Will It Fly by... Aug 5 · The Success Through Comm... 50:18   ​