What if visibility isn’t the problem?


This week's Page Turner

Hello Reader.

I’ve mentioned it on the podcast before: people are always telling me, “You need to go live more. People want to see your face.”

And I get it—video has its place. I’m not against being on camera. I’ve even started dipping a toe back in. But the live, off-the-cuff stuff? That’s where it stops feeling like me.

Everywhere you look, someone’s shouting about visibility like it’s the holy grail. Post more. Be louder. Show up constantly. And if you’re not doing that? According to the internet, you are doing it wrong.

Over time, that mindset begins to mess with your head. Especially when you’re running the show solo and trying to do things “right.”

If you’ve been around here a while, you’ve heard me talk about how I’m learning to stop fighting how I’m wired. And the more I lean into being introverted, the clearer it gets: louder isn’t better. It’s just louder.

When I stopped forcing visibility and started leaning into what felt right. Writing, email, quiet consistency, I was pleasantly surprised when things didn’t fall apart. They got better. And easier.

People stuck around. Not because I was everywhere. But because I was real.

Our latest podcast episode dives into a book that really gets this: Don’t Ask Me To Be Loud by Nicole Kepic. It’s a book that leans in to the idea that it is not about doing less, but about doing what works for you. No noise. No pressure. No pretending.

If you’ve ever felt like the online business world wasn’t built for your kind of voice, this episode might just prove otherwise.

Joelene

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